![]() ![]() “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more." Not only is responding a good practice to get into, it can also impact your revenue as Southern Elegance Candle Co. This is something we try to do all the time on social, aiming to respond to the majority of comments and mentions we recieve. You probably wouldn’t go to a party just to launch into a speech and refuse to have any conversations, would you? To be engaging, you have to actually socialize, which means interacting with the people around you. Here’s how to keep your social media engagement rate on the rise. Having this direct line to our target audience enables us to build relationships, develop empathy, and, ultimately, build a better product for our users. Thanks for sharing, Robert! What would be the priority of other channels you'd like to see us add to the engagement tool?- Joel Gascoigne January 26, 2021 We use social media to learn from our customers and community about how we can improve their experience. Oh wow, this is an amazing message to see, Mia □ Thanks so much for the feedback and thrilled to hear you're digging the new engagement tool □ I hope you have a wonderful day! - Danny- Buffer January 27, 2021 Plus, every public back-and-forth counts as further engagement, which feeds back into your overall reach. An average of 66% of people between the ages of 18-54 view brands more favorably if they respond to customer service requests on social media. It may be a bit intimidating to respond publicly, but if you provide great service, your customers will love you for it. Answering a complaint on social media can increase customer advocacy by as much as 25%. People love seeing (and sharing) positive interactions between brands and real people. According to research commissioned by Twitter in 2016, 71% of their users expect brands to respond within an hour. Customers rely on you to not only respond but to do it quickly. Social media is the number one choice for customer care - every month, people and businesses exchange 8 billion Facebook messages. Your customers expect you to engage, as well, particularly when it comes to providing support. “Interacting with people is associated with a greater sense of well-being… On the other hand, just scrolling through your Facebook feed, passively reading or watching without interacting with others, tends to make people feel worse.” In other words, social media posts with more active and thoughtful interactions will get more reach. In fact, Facebook uses “ meaningful engagement” as an important signal that a post should be prioritized. However, accounts with higher social media engagement are the least affected. Organic reach has dropped on almost every social media platform in recent years. Why is engagement so crucial? In short, because social media platforms say so. Why social media engagement is so important ![]() For example, engagement might include:Įngagement is a great way to measure whether the content you're creating is actually resonating with your audience, but that's not all it's good for, which brings me onto our next topic. The term can cover a broad range of actions acoss all social platforms. Social media engagement is a measure of how people are interacting with your social media accounts and content. Here, you can learn how to improve your social media engagement strategy, so you can make sure that impact is positive. And social media engagement has a major impact on small businesses, affecting everything from brand awareness to customer loyalty. ![]() What started out as a way for people to hang out with their friends online has turned into a place where brands can engage in meaningful conversations and turn those conversations into followers and customers. They’re seeking connections - with people and with brands. People don’t use social networks for a one-way experience. Without engagement, social media is just media. Tactics for boosting engagement and winning lifelong fans.How social media engagement can impact your business.Why you should care about social media engagement.Here's a look into why we think social media engagement is so important and how you can overcome roadblocks to develop a successful strategy. ![]() As social media platforms evolve to reward authentic social interactions, social media engagement has become a vital part of any marketing strategy. ![]()
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